Adobe Inc. unveiled on Tuesday in a press release that it will be working together with Microsoft Corporation to bring new generative artificial intelligence (AI) capabilities to customers.
The company detailed that Adobe Experience Cloud workflows and insights will be incorporated into Microsoft Copilot for Microsoft 365 with a goal to "help marketers overcome application and data silos and more efficiently manage everyday workflows."
Amit Ahuja, senior vice president of the Digital Experience Business at Adobe, commented that as the boom in the need for "personalized content" pushed marketers to "drive greater efficiency and productivity," the partnership between the two tech firms will now allow them to streamline "daily tasks across planning, collaboration and campaign execution."
