International corporation specialized in diamond mining, De Beers stated on Monday it intends to ethically source its diamonds and become carbon neutral by 2030. According to the company, investors said that there is a need for environmental and social responsibility.
Advocacy group Human Rights Watch asserted earlier this month that major jewelry brands are still not trying enough in their efforts to establish fair human rights in their companies.
Mentioned ethical practices are among the company’s 12 sustainability goals which include achieving gender parity across its workforce as well.