Walt Disney Company said on Thursday that Alisa Bowen has been appointed the president of its streaming service Disney+ with immediate effect.
Bowen joined Disney in 2017 and most recently served as executive vice president of business operations at Disney Streaming Services. In her new position, she will report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.
"Alisa has been an indispensable member of our leadership team since the inception of Disney+," Paull stated and added he expects the appointment to have an "immediate and positive impact on the business."
Disney shares were down 2.76% at 2:36 pm ET.