The Walt Disney Co. is set to raise prices across its streaming platforms, the company said in a press release on Tuesday.
New subscription costs will vary depending on the platform, with the cheapest plans for Hulu costing $9.99 per month, and the most expensive one featuring Hulu with live TV costing $82.99 with ads, and $95.99 without ads. The new price for Disney Plus with ads will be $9.99 monthly while no ads plan will cost subscribers $15.99. A subscription plan with ads for ESPN will be priced $11.99 monthly.
Disney said it is introducing continuous playlists to its on-demand subscription meant to improve the Disney Plus experience for users. “Playlists are the latest example of how we’re providing the best value and experience for our subscribers every time they open Disney+,” said Disney Plus President Alisa Bowen.