The European Commission and the Consumer Protection Cooperation (CPC) Network of national consumer authorities in the European Union called on Apple on Tuesday to end its geo-blocking practices on certain Apple Media Services, including the App Store, Music, iTunes Store, Books and Podcasts.
"The CPC Network found a number of limitations on Apple Media Services which, according to the network's assessment unlawfully discriminate European consumers based on their place of residence," the Commission stated in a press release, pointing out that Apple only allows consumers to access the interface made for the country, use means of payment issued in the country where they registered their Apple account and can only download apps from that country, blocking them from downloading local versions of apps during travel or a temporary stay in another country.
The Commission gave Apple one month to reply to the findings and propose steps to address the issues. It also warned that the tech giant could face "enforcement measures" by national authorities if it fails to act.