LVMH Moet Hennessy Louis Vuitton SE and Alphabet Inc.'s Google announced on Wednesday they will cooperate on the development of a new cloud-based artificial intelligence (AI) service for the luxury brand's customers.
LVMH stated the new program will provide "new, personalized customer experiences that foster long-term growth." "The partnership combines both companies' creativity, assets, technological capabilities, thirst for innovation, and recognized positions in their respective markets," the firms' joint statement said.
The news comes shortly after Google confirmed the expansion of its partnership with Shopify with the goal of creating a "seamless integration" between the two company's platforms.
