Ford Motor Company announced on Thursday that its total sales in the United States in the second quarter of the fiscal year 2023 observed an annual rise of 9.9% to hit 531,662 units to remain the country's most sought-after brand this year. In the first half of the fiscal year, its sales came in at 1,007,568, which is 10.0% higher compared to the same period in 2022.
The company saw a surge in its truck sales, which jumped by 26.2% year-on-year to reach 295,602 in the quarter. However, both sports utility vehicles (SUVs) and cars saw losses of 5.0% and 12.4%, landing at 225,299 and 10,761, respectively. The sales of electric vehicles (EVs) also decreased, going down by 2.8% to 14,843. Meanwhile, those of hybrid vehicles improved significantly, growing by 15.7% to 34,589 units sold.
"Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning," sales distribution and trucks vice-president Andrew Frick said.