Managing Director of Ford of Britain Lisa Brankin expressed Tuesday concerns over the impact of the ongoing US trade war on consumer confidence, which could affect demand for new cars.
Speaking on Radio 4's Today Programme, Brankin noted that the introduction of new US tariffs has raised worries across businesses, with many fearing the long-term effects. While Ford's European operations are largely shielded from these tariffs due to local production, Brankin emphasized that maintaining customer confidence remains a key challenge.
She stressed the importance of ensuring that customer demand stays strong despite these economic uncertainties.
