Google is planning to impose new privacy rules which would restrict tracking across apps on Android devices, the Wall Street Journal reported on Wednesday citing the company.
According to the report, the company said that it "plans to develop more privacy-focused replacements for the alphanumeric identifiers associated with individual smartphones that some apps use to gather and share information about users" but noted it will keep supporting current identifiers for at least two more years. Google noted it will also provide advanced notice before deciding to make any changes. However, the company didn't provide any specific details on how the new system would work.
Last year, Apple introduced a new privacy feature called App Tracking Transparency (ATT) aimed at limiting mobile apps' gathering of extensive private information about users and granting consumers the choice of data sharing.