FIFA President Gianni Infantino announced on Friday that the organization wants to develop its own digital asset, the FIFA coin.
"FIFA is very very much interested under my presidency to develop FIFA coin, to do it from here, from America, and to conquer 5 billion soccer fans in the world," Infantino said during his short address at the White House Digital Asset Summit and called on crypto industry representatives to cooperate with FIFA on that matter.
Previously, United States President Donald Trump signed an executive order establishing a White House task force for the 2026 FIFA World Cup.