Meta Platforms Inc. announced on Thursday that it will allow competing classified ad service providers to list their ads on Facebook Marketplace.
The move comes after the European Union fined Meta €797 million in November for tying the Marketplace to its social network and using unfair practices against rival classified ad services. "This new program will mean that third-party partners (specifically, online classified ad service providers as defined in the European Commission's decision) will be able to list their consumer-to-consumer inventory on Facebook Marketplace," Meta said in a blog post. These listings will be displayed alongside other third-party inventory and user-posted ads.