Perplexity, the AI-powered search engine, has expanded its publisher program to include new partners such as the LA Times, Adweek, and Mexico News Daily, along with over a dozen other outlets, TechCrunch reported on Thursday.
The program allows publishers to earn revenue from ads displayed alongside their content and provides performance metrics. However, according to the report, transparency concerns have surfaced, with reports from the LA Times and Adweek indicating staff were unaware of the agreements.
"We would not be able to serve factual, valuable answers without news organizations continuing to report on different topics," Jessica Chan, head of publisher partnerships at Perplexity, said in a statement. "We're excited to welcome these new publishers to the program."
