The Walt Disney Company has appointed Mike White as the new leader of the firm's metaverse strategy, CNBC reported on Tuesday.
Citing a memorandum Disney's Chief Executive Officer (CEO) Bob Chapek sent to the company's employees, White will have the position of the senior vice president overseeing "next-generation storytelling" and "connecting the physical and digital worlds."
"Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories," Chapek's memo read.
