Shopify expands AI features to attract more business - Breaking The News
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Shopify expands AI features to attract more business

EPA/JUSTIN LANE

Shopify unveiled broader access to its AI-based tools on Monday to enhance its e-commerce platform and drive revenue growth.

During its biannual product event, the company introduced new capabilities for the Sidekick assistant and image generation feature, making them available on smartphones. Previously, these tools were limited to online use for editing product images.

Shopify president Harley Finkelstein highlighted more than 150 updates aimed at integrating and simplifying merchant experiences. The company also expanded Sidekick access, which now helps merchants with information about customer behavior.

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