Target Corporation will introduce a paid membership program, known as Target Circle 360, in early April with an annual subscription of $49, Target's chief guest experience officer, Cara Sylvester, announced on Tuesday during an investor event in New York City.
The membership tier will offer subscribers a range of benefits, including unlimited free same-day delivery for orders over $35, with delivery times as fast as one hour and no additional fees. Additionally, members will enjoy two free-day shipping, along with other benefits.
The announcement follows Target's strong fourth-quarter earnings results, which surpassed analyst expectations.
