United Airlines Holdings Inc. is considering providing targeted advertising to travelers using their data, the Wall Street Journal reported on Wednesday. According to people familiar with the plans, the ads could be displayed on the airline's "in-flight entertainment system or on the app that people use to book tickets and check-in."
United has not yet decided whether it will go ahead with the plans and is looking into ways "not to annoy their passengers or alarm them with overly specific messages," sources said. In addition, customers would be able to opt out of the targeted ads, according to the report.
United's shares jumped 3.63% at the start of the trading session.
