Virgin Mobile Canada announced on Monday it is changing its name to Virgin Plus to correspond with its upgraded offering of different services other than strictly mobile ones.
The users from Ontario and Quebec will have an option to access television through the internet and mobile applications. All the members in Canada will be able to "enjoy the hottest new phones, value-packed phone plans, award-winning customer service, and member benefits that give them deals on food, fashion, entertainment, and money-can't-buy experiences."
"Virgin Plus wants to meet people where they’re at in their lives, and they're talking more, streaming more, playing more, and ultimately living more," the founder of Virgin Group, Sir Richard Branson, stated. "Virgin Plus is so much more than just a telecommunications company – it's providing Canadians with the 'plus' experience that they expect so they can live their lives to the fullest."