Walmart Inc. has accepted an agreement with Paramount Global under which the entertainment company will offer Paramount+ streaming service to subscribers of the Walmart+ membership program, the Wall Street Journal reported on Monday, citing people familiar with the discussion.
Last Tuesday, The New York Times reported Walmart engaged in talks with leading media companies over the inclusion of streaming entertainment in its membership service. The report comes a day before Walmart reports its quarterly results. Walmart and Paramount both declined to provide any comment.
Walmart+ is a package that costs $12.95 per month and includes free shipping for orders, fuel discounts, and a six-month subscription to Spotify Premium.
