Billionaire Elon Musk offered his thoughts on Twitter advertising on Thursday, saying "most of it has been wrong."
Musk exclaimed in a tweet that "low relevancy ads are spam, but highly relevant ads are actually content." The billionaire wrote that he believes it is essential to show ads that are as relevant as possible to users' needs, as only then advertising "can delight, entertain and inform" and show a service, product or medical treatment right for the user.
Addressing the advertisers, Musk said that "Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise."
