Target Corporation's Chief Community Impact and Equity Officer Kiera Fernandez shared in a memo on Friday that the company will reduce its diversity, equity, and inclusion (DEI) initiatives.
The memo seen by CNCB showed that Target will discontinue its three-year DEI objectives, stop reporting to diversity organizations like the Human Rights Campaign's Corporate Equality Index, and end a program focused on increasing products from Black- and minority-owned businesses. Fernandez explained that this shift is based on extensive research and insights, aimed at adapting to changing external factors and supporting the company's future growth.
This move follows similar actions by major firms like Walmart, Meta, and McDonald's in line with a recent executive order by US President Donald Trump under the name of "Ending radical and wasteful government DEI programs and preferencing." Previously, the retailer had stated that the death of George Floyd in Minneapolis had prompted its strengthened DEI efforts.
