Universal Music Group N.V. (UMG) and Spotify Technology S.A. agreed to further expand their partnership, the former announced on Thursday in a press release.
"Spotify will make available a series of new promotional and social features ... To start, UMG artists will have the ability to share teasers of upcoming music on Spotify to increase fan engagement and pre-save activity before a new release. Additionally, a new agreement with Universal Music Publishing Group (UMPG) will enable Spotify to distribute music videos in the US," the company detailed.
The two firms plan to further develop features that will enable users to "discover artists and propel virality of new releases."
