Spotify Technology will reportedly increase the cost of its ad-free premium plans by $1 in the United States, bringing the monthly subscription to $10.99 from $9.99, The Wall Street Journal wrote on Friday, citing people familiar with the matter.
The news is expected to be confirmed by the music streaming service giant next week, the sources said, along with other potential changes to services' prices around the world.
During the opening quarter of fiscal 2023, Spotify registered a total of 515 million users, marking a 22% jump on an annual basis. Last October, Chief Executive Daniel Ek stated that users could expect some price increases this year.
